ABOUT FRAGRANCE

ABOUT US

HUNDRED YEARS OF HISTORY

In 1926, IRFE launched its own signature fragrance. The range of IRFE perfumes, was produced in limited editions and aimed at four categories of women: Blonde – for blondes, Brunette – for brunettes, Titiane – for brown-haired and finally the noble Grey Silver – for women of an “elegant age”. IRFE was the first house to individually target women in such a unique way. Silver Gray was specifically dedicated to Empress Maria Fyodorovna.

Felix and Irina were the co-authors of the fragrances. Fragrances were produced at Molinard in Grasse. All four versions of the fragrance had a sharp, spicy Eastern quality. The design and advertising poster featuring a rectangular bottle with a faceted black cap was created by Princess Margaret of Greece.

CREATOR

I was born in Vitebsk, Belarus, in Eastern Europe. From a young age, I saw life differently, never fitting into conventional norms. At 18, I left home to pursue a modeling career, walking the runways of Paris, Milan, and New York. In 2004, I was named Model of the Year, achieving what I had dreamed of. Yet, I knew it was time for a new chapter, realizing the importance of evolving without losing oneself.

I discovered Maison IRFE through the book “Fashion House of the Early 20th Century” and was captivated. IRFE embodies Parisian chic, high fashion, beauty, love, and drama. In 2008, inspired by its storied history, I began reviving the brand. Our office on Rue de Faubourg Saint-Honoré and atelier on Rue Vivienne, along with our shows at Place Vendôme, made it an unforgettable journey.

Maison IRFE brought me to Paris, where I spent eight wonderful years and my eldest son grew up. My early collections for IRFE were ultra-modern and successful, sold in 30 countries and 200 stores. However, I felt I had strayed from my original goal of creating joyful, beautiful gowns.

In 2016, I moved to NYC, where my second son was born, and redefined the brand’s philosophy. Maison IRFE now focuses on couture collections, offering creative freedom and expressing the women I dress. High fashion, based in NYC, creating capsule collections of cocktail and soirée gowns, has become our new direction.

I love my showroom on Fifth Avenue; it reminds me of Paris. Maison IRFE no longer produces prêt-à-porter and now collaborates with artists, focusing on unique, high-fashion pieces. I embrace my eccentricity and love living in my own world.

In 2024, Maison IRFE celebrates its 100th anniversary. I’m thrilled to introduce my new fragrance line, a project I’ve dreamed of since Paris. This collection, inspired by the women I know and love, is the culmination of a year’s work with top experts. – OLGA SOROKINA

FRAGRANCE COLLECTION: INSPIRED BY FEMALE CHARACTERS

Drawing from my 15 years as an haute-couture designer, I created a fragrance bottle that resembles a doll, dressing each with emotions. I dedicate my fragrances to five iconic dresses, each with a distinct character. To help women choose, I categorized them by fragrance notes, moods, and preferred styles.

For me, age, skin color, and nationality are irrelevant. I admire women who live by their emotions, defying conventional standards. I cherish women who love life, embrace it fully, and refuse to be confined by societal expectations. I am inspired by eccentric women who relish change, whether in seasons, weather, or scenery.

This collection is for women who value individuality, spontaneity, and uniqueness, holding their own distinct perspectives.” – OLGA SOROKINA