Olga Sorokina began her journey into the world of beauty and illusions with steps on the catwalk as a model.

- Now turning the pages of my life, I realized how important it is to flow from one form to another without losing your identity. I thank my lucky stars for invaluable experience and momentous meetings. I remember that moment when I felt cramped in one role. I learned about IRFE from the book “Beauty in Exile” by Alexander Vasilyev. This book is about Russian fashion House of the 20th century. When I was a child we have always been taught to read books and only this way you would learn about everything: books can change a persons. I never would have believed that this story will touch me after reading the book Beauty in Exile: my life has really changed. -Olga Sorokina



One of those life-changings meetings was Olga Sorokina’s meeting with Ksenia Sfiri - the granddaughter of the founders of the Fashion House IRFE. Their first encounter was in the family home of Yusupov in Paris and became a new turning point in the history of the legendary House.






Olga Sorokina’s debut show for the Maison IRFE was held at the Haute Couture Week in July 2008 in Paris at the Palais de Tokyo. 


Debut show of Olga Sorokina for the Maison IRFE at the Museum of Modern Art Palais de Tokyo in Paris



Palais de Tokio, Paris 2008


The show was attended with an exhibition of archival dresses IRFE of 1924.




Presentation of the IRFE collection in the Russian Embassy Palais D'ESTRE accompanied by the exhibition from Peter 1 to Nikolai 2, Paris France

Grand Duchess Maria Vladimirovna , heiress of the House of the Romanovs & Frederic Mitterrand at the opening of the exehebition Maison IRFE 2010 Paris France


Palace D'Estre




Olga Sorokina creates cruise line and celebrates this event by opening a summer store on the Island of Capri in Italy.

Grand opening of a summer store


Fiona Swarovski & Olga Sorokina

Maison IRFE show



Awarding a medal La Renaissance Francaise for contribution to the development of cultural relations between Russia and France

Complimentary speech from director of Multimedia Art Museum of Moscow Olga Sviblova

Chief editor of Harper Bazaar Dasha Veledeeva & Olga Sorokina



Show Maison IRFE S/S 2013/2014 in the exhibition center Vandome in Paris

Lindsey Wixson

Jamie Hince and editor-in-chief of Vogue Paris Emmanuelle Alt

Peter Brant, Bianca Brandolini, and Harry Brant

Olga Sorokina after the show

Ellen von Unwerth, Photographer & Vadim Sorokin


IRFE Adv Campaign S/S 2013/2014 by Victor Demarchelier

Cover story in WWD 2013

Adv campaign S/S 2013/2014

Adv campaign S/S 2013/2014




Photo by Ellen von Unwerth

Adv campaign F/W 2014/2015 by Mariano Vivanco

Adv campaign F/W 2014/2015 by Mariano Vivanco

Adv campaign F/W 2014/2015 by Mariano Vivanco



Sasha Luss at IRFE Show in Paris

Backstage pictures with Karim Rahman & Odile Gilbert

Olga Sorokina & Olivier Zahm



Olga Sorokina decides to stop producing Ready-to-Wear collection. She moves to New York due to the birth of the second son Victor, and returns to the design of Haute Couture collections.

Photo by Alikhan Photography

Photo by Alikhan Photography

Photo by Alikhan Photography




"When LA is in your blood" Video by Joseph Lally dedicated to Hollywood actresses


Olga Sorokina talks about her inspiration




"Do you think it's enough?" New York City